From MBA Project to Billion-Dollar Company

Warby Parker, born from a lost pair of glasses, has grown from a student project to a major disruptor in the eyewear industry. Founded by four Wharton MBA classmates in 2010, the company has revolutionized the direct-to-consumer eyewear market.

Despite impressive revenue growth, reaching $670 million in 2023, Warby Parker is yet to achieve profitability. The company's strategy focuses on expanding its brick-and-mortar presence, which now accounts for over two-thirds of its revenue. By offering in-store eye exams and aiming to open more locations, Warby Parker hopes to become a holistic vision-care company and reach profitability by next year.

• Founded in 2010 with $120,000 in savings from four co-founders
• Achieved first-year sales targets within three weeks of launch
• Opened first physical store in 2013
• Plans to operate more than 900 store locations
• Aims to become a 'one-stop shop' for customers' eye care needs